Mobile apps are everywhere these days, and this means that engaging with users is a bigger challenge than ever. Although mobile users have easy access to apps, they’re also faced with a seemingly unlimited amount of choices. Capturing and holding a user’s attention long enough to get them to engage can be difficult, but by taking action, you can improve mobile user engagement and potentially improve conversions.
If you’re feeling stuck trying to come up with ways to increase mobile user engagement, consider the following tips: Use Push Notifications Push notifications are notifications that can be sent to a user’s mobile device whether they are currently using an app or not. When someone opts to receive push notifications, you can improve engagement by sending out notifications at the right times of day and to the right user segments. Because a user doesn’t need to have an app open to receive notifications, your engagement opportunities are virtually limitless. Add a Chat Function When a user has a problem with a mobile app, they want answers quickly. Remember that you’re vying for attention in a world where mobile users have plenty of choices, so you need to do everything you can to avoid users from closing your app. One way to remedy this situation is to include a live chat function with your app. Through this chat function, users can speak with a live support specialist who can answer technical questions about your app or provide guidance regarding the products or services your app represents. Optimize Your App Store Listing You can also improve engagement by ensuring that your app is properly represented on the app stores it is listed through. Having accurate and detailed descriptions of your app can help users avoid installing something that they won’t use, and you can also avoid uninstalls by ensuring that your app store listing provides updated information about all the features in the app. Taking these steps can help to improve engagement because you can be sure that the people downloading your app will be the types of users you’re looking for. Read a similar article about mobile ASO here at this page.
0 Comments
Consumer event tracking sometimes referred to as customer event tracking, is the process of tracking and analyzing the actions that users take when interacting with digital media. Customer event tracking may involve evaluating how long a visitor remains on a particular web page or site, but it can also examine what buttons or links on a web page were clicked and when.
The Goals of Event Tracking The purpose of analyzing events in the digital space is to try to figure out what is driving particular user behaviors. With this information, user experience (UX) professionals, web designers, marketing professionals, and sales experts can refine how digital properties are organized to streamline the customer journey. How is Event Tracking Carried Out? There are several free and paid tools available to assist with event tracking. Google Analytics is an example of a tool that can help with event tracking as it can show when events took place and where. There are also software products produced by dedicated data analytics companies that offer a more detailed look into user behavior, allowing data specialists to measure consumer behaviors along a timeline. This can help business owners decide which parts of a website experience are working and which ones need to be refined. The Future of Event Tracking As more and more commerce is conducted online, it’s safe to say that event tracking will continue to play a large role in how business owners determine the web page layout, design, and strategy. The goal is to make the purchase experience as easy and convenient as possible for the consumer, and this is done by carefully evaluating how users interact with digital media through event tracking. If you don’t have a dedicated event tracking team, you can always partner with a digital marketing or analytics firm. If you choose to use the software on your own, keep in mind that some of the details you receive may be fairly technical. Even if you don’t hire an outside analytics team, you may still consider consulting with analytics professionals to get a breakdown of the results generated by your event tracking software. Read a similar article about how to design a customer journey here at this page. Email has become one of the most important tools for both business and personal communication in the 21st Century. Many business owners rely on email to answer customer questions, collaborate with business partners, order supplies from vendors, and much more.
Of course, all of this emailing takes time, and responding to emails typically requires a human to be at the keyboard’s helm. This can lead to late replies if no one is available to answer an email, and it can also cause problems if emails are composed incorrectly or get sent to the wrong email addresses. Automatic Email Messaging is the Answer Thankfully, automatic email messaging systems can overcome these challenges while also improving productivity. An email messaging automation platform hosted locally on your computer or in the cloud can handle many email tasks for your business, and it can also serve as a productivity tool for your company. An email messaging automation platform works by automatically sending out pre-written emails or email templates that insert personal details. One way to use this type of platform is when sending out order confirmations to customers. Another way to use an automated email system is to send automated replies to common questions using artificial intelligence software that can recognize the intent of a customer’s question. How Email Automation Saves Time Automating your email tasks also saves time by freeing up your employees from having to always be available at a computer to answer emails. Many inquiries can be fielded through automated responses, and if a human needs to answer an email directly, an automated email platform can route a customer’s email to the correct inbox. This keeps your employees from having to juggle emails between departments, and it serves your customers faster. Email Automation Ensures Accuracy When you automate your email tasks, you also have the chance to improve accuracy. Emails can be pre-sorted to be sent out to mailing lists, and you can also batch send emails. This reduces the chance for an email to get sent to the wrong address, as is common when you hand-type lots of addresses for mass emails. Read a similar article about in app messaging API here at this page. While text alerts and notifications are becoming more common in the digital marketing scene, emails are still relevant. Marketing emails are a great way to keep customers engaged, inform them of offers and promotions, build hype for new releases, and more.
It's an old reliable that continues to provide outstanding results for companies big and small. But there's one burning issue that could make or break your efforts: How many emails should your company send out? Answering that question isn't as straightforward as it seems. How Much is Too Much? Like most organizations, you're probably always looking for ways to increase your email subscribers list. The more people who opt-in to receive communications, the better! But you may find that your email strategies are also causing some subscribers to opt out. What gives? There are many reasons why someone would no longer want to hear from your company. However, one of the most common is receiving too many emails. After a while, recipients can start to view your marketing emails as nothing more than annoying spam. It might go straight to the junk folder before they take steps to unsubscribe entirely. Some people go so far as to leave bad reviews or take extreme measures to stop emails. Finding the Right Balance The truth is that there's no "universally correct" number of emails to send out. It all depends on your company's strategies and the content of the email itself. The best approach is to focus on quality over quantity. Regular daily emails make sense for some companies. If your organization constantly releases new products or does enticing promotions, you can use daily emails to get people excited. But if your business doesn't do fast-paced promotional cycles, it pays to send emails that pack more punch. Focus on creating thoughtful and high-value emails. You can see excellent results in those cases by sending a single weekly or monthly email. Sometimes, you must practice constraints to increase your email subscribers list. Instead of blasting many emails every day, prioritize creating quality content. Do A/B testing to see what works, and keep an eye on your analytics to find the right cadence. Once you get on a schedule that works for you and your subscriber list, keep it up for continued success. Read a similar article about AI in marketing here at this page. When you develop a mobile app, you go through many hurdles to ensure that things are just right. From internal functionality to aesthetics and branding, it all matters and could affect the end product's success. With so much thought into the design and user experience, why would you want to allow user customizations?
It turns out that providing user customization options can have an even more significant impact on end users than most companies realize. What is App Customization Before we get into the pros of customization, what is it? There's a big difference between personalization and customization. Personalization is when an app gathers data and uses it to create a tailor-made user experience. It has its perks but doesn't give the user power. Customization, however, does. With customization, users can modify features as they see fit. The extent of the changes they can make depends entirely on your needs and the app. But it might include everything from aesthetics and functionality to how often they receive mobile app messaging. Why Allow User Customization? The biggest reason to consider customization options is that it provides power to the people! The success of your app relies on the happiness of the user. No one likes to feel like they're walled into an experience. Customization options put the power in their hands, allowing them to modify what they see, how the app works, and how it fits into their life. Users can get precisely what they want out of your app. While that takes away control from your business, customization's effect on your brand can be game-changing. People like to feel in control of what they do. Handing over control shows that you're not trying to dictate the experience at every turn. It can boost your brand reputation, leading to more loyalty and organic traffic. But that's not all. Because you're giving users choices, many become more inclined to opt-in to optional features. For example, they may be more open to receiving mobile app messaging or push notifications. That could boost your bottom line and ensure that marketing efforts always leave a lasting impact. Read a similar article about push mobile marketing here at this page. Web push notifications provide the ability to reach customers 24 hours a day according to a schedule that the customer agrees to. Notifications can be used to alert customers to sales, new products and services, special discounts that are exclusive to notification subscribers, and more.
If you’re feeling like your subscriber count isn’t where it should be, consider the following tips to increase your web push notification subscriber count: Automate Your Notifications Web push automation tools are great ways to not only save time but also to ensure that your notifications get sent to the right people. When you use web push notification software, you can schedule notifications ahead of time, and this can also work to your advantage in a larger marketing campaign. By having notifications lined up according to the needs of your campaign, you can lead customers along the purchasing journey. Web push automation software also handles unsubscribe features for you so you can focus on other aspects of running your business. This means that you can offer ease-of-use functionality that may entice customers to subscribe. Create a Referral Plan You can also seek referrals from your current subscribers by creating an incentive plan. Consider offering special discounts for customers who get a friend to sign up for your company’s notifications. You could also match this incentive for the new subscriber as an added incentive. Consider Issuing In-Stock Alerts If you sell in-demand items that your customers are always looking for, providing in-stock alerts can be a way to incentivize signing up for your web push notifications. Many systems can be joined with automated inventory systems that will handle sending out alerts for you. Additionally, you could include links with your notifications that allow customers to make purchases or reserve items. If a customer has been waiting for an item that sells out quickly, this feature alone can be enough to cause that customer to sign up and possibly even get friends and family to sign up as well to help out. Read a similar article about web push API here at this page. Software for email marketing can help you deliver carefully crafted content to a broad audience. But none of the work you put into those emails matters if they get sent directly to the spam folder!
About 400 billion spam messages get sent every day, so it's no surprise that users take full advantage of filtering features. So how can you ensure that your emails don't get caught in the shuffle? Here are some techniques that can lower the chances that your emails get sent to spam. Stay Compliant The CAN-SPAM Act of 2003 set some standards on commercial emails. Spam filters often look for non-compliant emails. Failing to comply can lead to hefty fines, so following the CAN-SPAM Act guidelines is a must. Many rules exist. However, the most important are avoiding misleading subjects and deceptive headers. You must also identify yourself, provide options for opting out, and more. Follow these rules, and you should have no issue bypassing strong spam filters. Avoid Commonly Filtered Phrases Another thing you can do is steer clear of phishing phrases. Some examples include:
That list is by no means comprehensive. Phishing is about getting users to click links so that cybercriminals can steal sensitive information. One way they do that is by looking like a legitimate commercial email. You have to tread lightly and use your software for email marketing to craft messages that avoid spam triggers. Add a Text-Only Version HTML emails are great for creating eye-catching marketing material. However, they tend to trigger spam filters. It's about achieving a balance between HTML content and traditional text. Don't worry: You don't have to forgo HTML entirely. One technique to avoid spam-folders is to include a text-only version. That way, readers can choose to ignore HTML content and focus on the text. Making Sure Your Emails Are Seen These are just a few tips to follow. Combine methods to make your emails as filter-friendly as possible! Read a similar article about the best push notification service here at this page. Travel is big business in the United States and around the world. Whether someone is traveling for work, pleasure, or a little bit of both, travel companies stand to make a lot of money as long as they can engage travelers in the right ways.
While there are a number of ways to engage travelers, particularly in the digital age, push notifications are some of the most efficient tools to use. Push notifications are short text notifications that can be sent via SMS to a phone, pop-up notification to an app or browser, or desktop notification alerts on an operating system. If you’re finding it difficult to fully utilize all of your digital tools to increase booking rates, below are some push notification tips for the travel industry to help you out: Set Up Different Notification Categories When someone signs up for push notifications regarding travel, they typically only want to focus on something specific. For example, some people care about last-minute flight deals while others care about travel news in certain parts of the world. Because of this, consider setting up different notification categories. Users can sign up to receive push notifications for their desired areas of interest without having to receive notifications about topics for which they do not care. Advertise Special Notifications Ahead of Time Another one of the top push notification tips for the travel industry is to advertise notifications ahead of time. This could be useful if you’re going to reveal travel specials to certain destinations for a limited time. Let customers know that they will receive a special, limited-time notification on a certain date and time that will reveal the travel deal. This approach can not only build excitement and improve booking rates, but it can also lead to more people signing up for your notifications. If travelers know that they will have access to exclusive content in the form of deal notifications, they will be more inclined to opt-in for your push notifications. Read a similar article about customer messaging software here at this page. Using push notifications to market to your audience is still pretty new. But it's also one of the best ways to make a lasting impact. The problem is that many marketers don't know how to use push notifications to their advantage.
Sound like you? No worries, there's still hope! Here are some successful push notification examples to inspire you! Flash Sales Limited-time sales are a great way to move products and engage shoppers. Who doesn't love a deal? Many people will jump at the opportunity when you add a sense of urgency. Push notifications are the best platform for marketing these timed sales. They reach your audience quickly, giving them plenty of time to act. Hacks and Tips Your messaging doesn't have to be sales-focused. A "tips and tricks" style campaign provides valuable information. It could be about using certain products, best practices, or general advice. Highlight your products in the process, and you deliver a one-two punch. You provide relevant information while directing your audience to products that help. Product Highlights Whether you're having a sale or not, it's never a bad idea to highlight specific products. These campaigns are simple and to the point. Let your customers know what makes the product so unique and shy they should buy it. Restock Alerts Push notifications are fantastic for alerting shoppers about when in-demand products come back in stock. These campaigns serve a couple of purposes. First, they highlight a best-selling product and keep your shoppers informed. Secondly, it creates a sense of urgency that often promotes engagement. Testimonials Testimonial campaigns can do a lot to improve your brand's image. It's about shining a spotlight on customers, making them the "hero" of a story. Share quotes, send photos, and let your happy customers do the talking. Making the Most of Push Notifications Those are just a few ideas to get you started. Push notifications offer tons of flexibility to get creative. Use these successful push notification examples and develop some impactful ideas of your own! Read a similar article about A/B testing push notifications here at this page. Success for any mobile game requires player retention. If you use an ad-supported free-to-play model, retention is even more crucial. Yet, it's becoming harder and harder to keep players hooked.
A saturated app store gives gamers a myriad of titles to try. If you want them to keep coming back, you have to be strategic in your retention efforts. Here are a few tips that can make a world of difference. Personalize Push Notifications Utilizing text notifications for gaming is a no-brainer. But have you considered how the quality of your messages affects players? Generic content seems more like spam than anything else. If you want gamers to notice, you have to adopt a more personal approach. You likely already gather data about player behavior. Why not use it to your advantage? Segment players based on their activity and cater notifications to their needs. Use notifications to create a sense of urgency and find ways to tap into their competitive spirit! Throw In-Game Events and Promotions In-game events are a fantastic way to shake things up and bring inactive players back into the fold. In many cases, gamers move on because they feel they've already experienced everything your app has to offer. With a new event or promotion, you're turning that idea on its head! Add some new gameplay mechanics or provide new cosmetics. You can send text notifications for gaming to alert users and watch your active user base climb! Create Engaging In-App Messages You can't forget about in-app messaging. There are many opportunities to shape the experience and keep players engaged. Focus on the smaller details like loading screens and tutorials. You can also design in-game notifications to alert players of features they haven't used yet or offers to make purchases. Increasing Your Retention Rates Those are just a few techniques worth investigating. Ultimately, keeping gamers coming back isn't easy. But these tips can do a lot to engage your audience and improve your overall brand image. Read a similar article about in app notification here at this page. |
AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |