Success for any mobile game requires player retention. If you use an ad-supported free-to-play model, retention is even more crucial. Yet, it's becoming harder and harder to keep players hooked.
A saturated app store gives gamers a myriad of titles to try. If you want them to keep coming back, you have to be strategic in your retention efforts. Here are a few tips that can make a world of difference. Personalize Push Notifications Utilizing text notifications for gaming is a no-brainer. But have you considered how the quality of your messages affects players? Generic content seems more like spam than anything else. If you want gamers to notice, you have to adopt a more personal approach. You likely already gather data about player behavior. Why not use it to your advantage? Segment players based on their activity and cater notifications to their needs. Use notifications to create a sense of urgency and find ways to tap into their competitive spirit! Throw In-Game Events and Promotions In-game events are a fantastic way to shake things up and bring inactive players back into the fold. In many cases, gamers move on because they feel they've already experienced everything your app has to offer. With a new event or promotion, you're turning that idea on its head! Add some new gameplay mechanics or provide new cosmetics. You can send text notifications for gaming to alert users and watch your active user base climb! Create Engaging In-App Messages You can't forget about in-app messaging. There are many opportunities to shape the experience and keep players engaged. Focus on the smaller details like loading screens and tutorials. You can also design in-game notifications to alert players of features they haven't used yet or offers to make purchases. Increasing Your Retention Rates Those are just a few techniques worth investigating. Ultimately, keeping gamers coming back isn't easy. But these tips can do a lot to engage your audience and improve your overall brand image. Read a similar article about in app notification here at this page.
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AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |