Success for any mobile game requires player retention. If you use an ad-supported free-to-play model, retention is even more crucial. Yet, it's becoming harder and harder to keep players hooked.
A saturated app store gives gamers a myriad of titles to try. If you want them to keep coming back, you have to be strategic in your retention efforts. Here are a few tips that can make a world of difference. Personalize Push Notifications Utilizing text notifications for gaming is a no-brainer. But have you considered how the quality of your messages affects players? Generic content seems more like spam than anything else. If you want gamers to notice, you have to adopt a more personal approach. You likely already gather data about player behavior. Why not use it to your advantage? Segment players based on their activity and cater notifications to their needs. Use notifications to create a sense of urgency and find ways to tap into their competitive spirit! Throw In-Game Events and Promotions In-game events are a fantastic way to shake things up and bring inactive players back into the fold. In many cases, gamers move on because they feel they've already experienced everything your app has to offer. With a new event or promotion, you're turning that idea on its head! Add some new gameplay mechanics or provide new cosmetics. You can send text notifications for gaming to alert users and watch your active user base climb! Create Engaging In-App Messages You can't forget about in-app messaging. There are many opportunities to shape the experience and keep players engaged. Focus on the smaller details like loading screens and tutorials. You can also design in-game notifications to alert players of features they haven't used yet or offers to make purchases. Increasing Your Retention Rates Those are just a few techniques worth investigating. Ultimately, keeping gamers coming back isn't easy. But these tips can do a lot to engage your audience and improve your overall brand image. Read a similar article about in app notification here at this page.
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Do bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well, let’s accept the fact that generic messages are spammy as they don’t mean anything to the end-users, unless they are personalized. Poor messaging leads to poor CTR, lower conversions, and bad performance—a nightmare that hits all marketers alike read more
If your company is like most, you're always looking for new ways to engage your customers. Technology is ever-evolving, paving the way for new techniques to emerge.
The ubiquitous nature of smartphones makes text message marketing a viable option for companies big and small. But is it an effective route worth trying? What is Text Message Marketing? Text message marketing uses SMS service to send messages that encourage action. It's the same concept as email marketing. However, you're reaching audiences on a more personal level. Text messages are more direct. People are always on their phones, which leads to surprisingly high open and response rates. On average, people open marketing-related messages about 99 percent of the time! That's almost three times as high as emails. Furthermore, these messages are immediate. People read roughly 97 percent of all text-based marketing messages within 15 minutes! Those are stats that other marketing approaches simply can't match. Benefits of Text Message Marketing This form of marketing comes with many advantages. Here are just a select few. It's Cost-Effective Compared to other approaches, text message marketing is very affordable. The main cost comes with SMS service, but there's a good chance you already have that for your company. As a whole, this form of marketing has a high ROI. It Integrates with Other Marketing Channels Text messages are short and sweet. You have to say a lot in a limited amount of words. But if you want to deliver an even bigger message, you can direct users to other marketing channels. Many companies use text messages to alert customers of sales or events on social media. It can also encourage them to download apps, visit websites, and more. Users Can Easily Opt In or Out No one likes to receive messages they didn't ask to get. Text message marketing could get irritating for some, but there's always the option to opt-out. Doing so is as easy as clicking a link or responding with a few words. Having this option makes a significant difference. It ensures customers don't feel force-fed, making them more open to engaging. Text message marketing has a lot to offer. If it's not already part of your efforts, give it a shot! It can increase engagement and improve your brand. Find the best email marketing software by visiting this website. |
AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |