If your company is like most, you're always looking for new ways to engage your customers. Technology is ever-evolving, paving the way for new techniques to emerge.
The ubiquitous nature of smartphones makes text message marketing a viable option for companies big and small. But is it an effective route worth trying? What is Text Message Marketing? Text message marketing uses SMS service to send messages that encourage action. It's the same concept as email marketing. However, you're reaching audiences on a more personal level. Text messages are more direct. People are always on their phones, which leads to surprisingly high open and response rates. On average, people open marketing-related messages about 99 percent of the time! That's almost three times as high as emails. Furthermore, these messages are immediate. People read roughly 97 percent of all text-based marketing messages within 15 minutes! Those are stats that other marketing approaches simply can't match. Benefits of Text Message Marketing This form of marketing comes with many advantages. Here are just a select few. It's Cost-Effective Compared to other approaches, text message marketing is very affordable. The main cost comes with SMS service, but there's a good chance you already have that for your company. As a whole, this form of marketing has a high ROI. It Integrates with Other Marketing Channels Text messages are short and sweet. You have to say a lot in a limited amount of words. But if you want to deliver an even bigger message, you can direct users to other marketing channels. Many companies use text messages to alert customers of sales or events on social media. It can also encourage them to download apps, visit websites, and more. Users Can Easily Opt In or Out No one likes to receive messages they didn't ask to get. Text message marketing could get irritating for some, but there's always the option to opt-out. Doing so is as easy as clicking a link or responding with a few words. Having this option makes a significant difference. It ensures customers don't feel force-fed, making them more open to engaging. Text message marketing has a lot to offer. If it's not already part of your efforts, give it a shot! It can increase engagement and improve your brand. Find the best email marketing software by visiting this website.
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AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |