While text alerts and notifications are becoming more common in the digital marketing scene, emails are still relevant. Marketing emails are a great way to keep customers engaged, inform them of offers and promotions, build hype for new releases, and more.
It's an old reliable that continues to provide outstanding results for companies big and small. But there's one burning issue that could make or break your efforts: How many emails should your company send out? Answering that question isn't as straightforward as it seems. How Much is Too Much? Like most organizations, you're probably always looking for ways to increase your email subscribers list. The more people who opt-in to receive communications, the better! But you may find that your email strategies are also causing some subscribers to opt out. What gives? There are many reasons why someone would no longer want to hear from your company. However, one of the most common is receiving too many emails. After a while, recipients can start to view your marketing emails as nothing more than annoying spam. It might go straight to the junk folder before they take steps to unsubscribe entirely. Some people go so far as to leave bad reviews or take extreme measures to stop emails. Finding the Right Balance The truth is that there's no "universally correct" number of emails to send out. It all depends on your company's strategies and the content of the email itself. The best approach is to focus on quality over quantity. Regular daily emails make sense for some companies. If your organization constantly releases new products or does enticing promotions, you can use daily emails to get people excited. But if your business doesn't do fast-paced promotional cycles, it pays to send emails that pack more punch. Focus on creating thoughtful and high-value emails. You can see excellent results in those cases by sending a single weekly or monthly email. Sometimes, you must practice constraints to increase your email subscribers list. Instead of blasting many emails every day, prioritize creating quality content. Do A/B testing to see what works, and keep an eye on your analytics to find the right cadence. Once you get on a schedule that works for you and your subscriber list, keep it up for continued success. Read a similar article about AI in marketing here at this page.
0 Comments
Leave a Reply. |
AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |