Mobile apps are everywhere these days, and this means that engaging with users is a bigger challenge than ever. Although mobile users have easy access to apps, they’re also faced with a seemingly unlimited amount of choices. Capturing and holding a user’s attention long enough to get them to engage can be difficult, but by taking action, you can improve mobile user engagement and potentially improve conversions.
If you’re feeling stuck trying to come up with ways to increase mobile user engagement, consider the following tips: Use Push Notifications Push notifications are notifications that can be sent to a user’s mobile device whether they are currently using an app or not. When someone opts to receive push notifications, you can improve engagement by sending out notifications at the right times of day and to the right user segments. Because a user doesn’t need to have an app open to receive notifications, your engagement opportunities are virtually limitless. Add a Chat Function When a user has a problem with a mobile app, they want answers quickly. Remember that you’re vying for attention in a world where mobile users have plenty of choices, so you need to do everything you can to avoid users from closing your app. One way to remedy this situation is to include a live chat function with your app. Through this chat function, users can speak with a live support specialist who can answer technical questions about your app or provide guidance regarding the products or services your app represents. Optimize Your App Store Listing You can also improve engagement by ensuring that your app is properly represented on the app stores it is listed through. Having accurate and detailed descriptions of your app can help users avoid installing something that they won’t use, and you can also avoid uninstalls by ensuring that your app store listing provides updated information about all the features in the app. Taking these steps can help to improve engagement because you can be sure that the people downloading your app will be the types of users you’re looking for. Read a similar article about mobile ASO here at this page.
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AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |