Travel is big business in the United States and around the world. Whether someone is traveling for work, pleasure, or a little bit of both, travel companies stand to make a lot of money as long as they can engage travelers in the right ways.
While there are a number of ways to engage travelers, particularly in the digital age, push notifications are some of the most efficient tools to use. Push notifications are short text notifications that can be sent via SMS to a phone, pop-up notification to an app or browser, or desktop notification alerts on an operating system. If you’re finding it difficult to fully utilize all of your digital tools to increase booking rates, below are some push notification tips for the travel industry to help you out: Set Up Different Notification Categories When someone signs up for push notifications regarding travel, they typically only want to focus on something specific. For example, some people care about last-minute flight deals while others care about travel news in certain parts of the world. Because of this, consider setting up different notification categories. Users can sign up to receive push notifications for their desired areas of interest without having to receive notifications about topics for which they do not care. Advertise Special Notifications Ahead of Time Another one of the top push notification tips for the travel industry is to advertise notifications ahead of time. This could be useful if you’re going to reveal travel specials to certain destinations for a limited time. Let customers know that they will receive a special, limited-time notification on a certain date and time that will reveal the travel deal. This approach can not only build excitement and improve booking rates, but it can also lead to more people signing up for your notifications. If travelers know that they will have access to exclusive content in the form of deal notifications, they will be more inclined to opt-in for your push notifications. Read a similar article about customer messaging software here at this page.
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AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |