Consumer event tracking sometimes referred to as customer event tracking, is the process of tracking and analyzing the actions that users take when interacting with digital media. Customer event tracking may involve evaluating how long a visitor remains on a particular web page or site, but it can also examine what buttons or links on a web page were clicked and when.
The Goals of Event Tracking The purpose of analyzing events in the digital space is to try to figure out what is driving particular user behaviors. With this information, user experience (UX) professionals, web designers, marketing professionals, and sales experts can refine how digital properties are organized to streamline the customer journey. How is Event Tracking Carried Out? There are several free and paid tools available to assist with event tracking. Google Analytics is an example of a tool that can help with event tracking as it can show when events took place and where. There are also software products produced by dedicated data analytics companies that offer a more detailed look into user behavior, allowing data specialists to measure consumer behaviors along a timeline. This can help business owners decide which parts of a website experience are working and which ones need to be refined. The Future of Event Tracking As more and more commerce is conducted online, it’s safe to say that event tracking will continue to play a large role in how business owners determine the web page layout, design, and strategy. The goal is to make the purchase experience as easy and convenient as possible for the consumer, and this is done by carefully evaluating how users interact with digital media through event tracking. If you don’t have a dedicated event tracking team, you can always partner with a digital marketing or analytics firm. If you choose to use the software on your own, keep in mind that some of the details you receive may be fairly technical. Even if you don’t hire an outside analytics team, you may still consider consulting with analytics professionals to get a breakdown of the results generated by your event tracking software. Read a similar article about how to design a customer journey here at this page.
0 Comments
Leave a Reply. |
AuthorEmily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. ArchivesCategories |